Marketing Content Specialist
X-POLE UK & Europe
Content marketing executive – UK & Europe
Job specification
Reports to: Sales and Marketing Director – UK & Europe
Salary: £25k-£32k (dependent on skills and experience) + discretionary annual bonus + benefits
Location: Potters Bar, UK – hybrid working (2-3 days in the office per week)
Overview
We are currently seeking a Content marketing executive – UK & Europe to join our fast-paced and dynamic organisation, a market-leading sports and fitness equipment manufacturer trading across the globe, but with a focus on the UK & European regions, reporting into the Sales and Marketing Director – UK & Europe, to be the driving force in launching and growing our newly minted content marketing function.
About us
X-POLE was founded in 2004 to offer a solution to those wishing to practice the art of pole fitness in their home. Over the last 14 years, X-POLE has been developing and refining the design of the X-POLE sets and now offers the most advanced, secure and innovative poles and stages in the world.
X-POLE has been instrumental in creating and directing the pole and aerial fitness industry as the market leader for over 18 years.
Headquartered in the UK, X-POLE has offices around the globe, including the USA, Canada, Mexico, Australia, New Zealand, Asia (Shanghai), Korea and Japan.
Job description
- Research, develop and distribute innovative and engaging content for our B2C and B2B audiences in conjunction with the Sales and Marketing Director – UK & Europe.
- Deliver innovative clickbait content and social media strategies that drive ROI
- Write compelling copy that brings brand awareness and increases lead generation.
- Manage and automate a multichannel content plan.
- Work with the Sales and Marketing Director – UK & Europe to create must-read/watch/listen to blog articles, emails, case studies, whitepapers, e-books, podcasts, vlogs, reels, shorts, playlists, and social media posts (plus ad-hoc content as required)
- Ensure brand consistency and tone of voice across all content
- Plan, grow and monitor our online/digital media presence
- Capture, edit and distribute compelling video content for social media
Requirements
- Strong experience in content creation or a content marketing role
- A Marketing/Media production degree and CIM qualification (or similar) is desirable
- All backgrounds/experience considered, but a portfolio submission is required
- Creativity and an eye for detail
- A good understanding of SEO would be beneficial
- Experience using website CMS platforms (WordPress/WooCommerce)
- Excellent organisation and time management skills
- Adobe Creative Suite experience
- Microsoft Office suite
- Native English fluency level
- An additional European language (French, Italian, German, or Spanish is highly desirable but not essential)
Who would this suit?
A creative and ambitious content marketer looking for an exciting new challenge in a flexible yet fast-paced working environment, where you can progress your content marketing skills and make a mark on a growth industry by outclassing and outperforming all competitors and pretenders to our market leader position.
Benefits
- National and international travel is required in this role to cover and capture partner/sponsored events; a valid driving license and passport are essential.
- Generous training and learning program
- Company social events
- Company contribution pension
- Staff discount on company equipment and products