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POLE JOURNEY: Polewear meets Athleisure fashion for SS17

POLE JOURNEY: Polewear meets Athleisure fashion for SS17

Athleisure is EVERYWHERE at the moment…the glut of New Year’s resolutions to get fit will see more people than normal wearing workout gear but this time it’s not going to last for just a month…..no no, this new trend looks like it’s here to stay and for more than just a season too!

Whether it’s on the school run, in line for coffee, over a business lunch; fitnesswear as everydaywear is becoming de rigueur, even if you haven’t worked out! But it’s not the high end fashion designers pushing this trend forward, it’s the health conscious consumers and savvy retailers looking to appeal to the masses.

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